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With Integrity, Courage and Love – We Embrace our Vision and Purpose.
That is to create and provide the best Florida skincare products that
people connect with, share as gifts, and love to enjoy.

WE GO THE EXTRA MILE

Our retailers and customers can tell the difference when we look for opportunities to go the extra mile for them. This simple difference between the bare minimum and exceeding expectations is where you forge trust and build loyalty. We look for opportunities in every interaction to build this loyalty by allowing our work ethic to shine through.

WE ARE MISSION DRIVEN

We work with a sense of urgency and do not stop until the job is done.  We believe that there is too much at stake to not succeed, as the collective results of our company are everyone’s responsibility.

WE TAKE OWNERSHIP

Four words you should NEVER hear from a member of our team is “that’s not my job”. This means that we all have a stake in making sure our retailers and customers are always treated right and expectations are properly managed. If we all treat the company as if it’s “our” company, then retailers and customers will never be left wondering who they should ask for help. The answer here is “everyone”.

WE PUSH THE BOUNDARIES

This core value relates to innovation. We simply want to do more then what was done before. Simply put, make great Florida skincare products even greater. More green, less waste, cruelty free, better for your health, better for the planets health, deeper reflections of the Florida experience. We also are always looking for ways to leverage new technologies, processes and ideas.

WE ARE PASSIONATE

We take pride in our work and bring our A-game to all interactions. We encourage rigorous discourse and never settle for anything but the best.

GOOD ENOUGH IS
NEVER GOOD ENOUGH

Our retailers and customers can tell the difference when we look for opportunities to go the extra mile for them. This simple difference between the bare minimum and exceeding expectations is where you forge trust and build loyalty. We look for opportunities in every interaction to build this loyalty by allowing our work ethic to shine through.

This core value speaks to our moral compass. We wouldn’t create products that our own moms wouldn’t like or use or be proud to share as gifts. We also want to share our talents and gifts that we have and use them to give back to our planet and community. After all this is what our moms taught us.

RAVE REVIEWS

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